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A note from the the founder
Hi there,

You GUYS. Spring has arrived. By now, it's possible you've seen your New Years resolution dreams come true... it's also possible you're still waiting to see how 2019 is gonna pan out. 

Whether you've crushed all of your goals or still have work to do... 2019 is far from over.  

If there's one thing the internet does well, it's showing us the side of life others want us to see: a new release here, tour announcements there... it can feel like you're on the sidelines.

There's a quote that says "Doing more things faster is no substitute for doing the right things," and it makes sense. You could literally try all the things super fast, but... then what? 

Having a strategy for your music career is a great way to focus on what matters most to you. 

So often, social media can try to trick us into wishing we had someone else's dreams, when the reality of what we want doesn't match up; we've gotta resist shiny object syndrome. 

My challenge for you this month is to write down 3 things you want for your music career: one thing you want this year, one thing you want this month, and one thing you want today.

... now go get it!

-Whit


OUR FAVORITE PICKS

-links we love-

1. Picking the right release date can be really tough... if you're unsure but want some kind of justifiable date, consider looking at this random page of holidays to match your music. 

2. If you've ever wished your designs integrated a unique font, or if you're looking for a way to spice up your designs, consider using a website like DaFont ... it's da bomb. 

3. Some links are obnoxiously long... some of my least favorite URLs include facebook event links, Google drive links and article links! Use Bitly to shorten them up for free. 

4. Creating graphics for events can be tricky if you don't know the exact measurements for things like Facebook covers, group images, etc... Sprout Social did a very good thing.

5. If you're looking to get in the spirit of Spring, we trust none other than Alexrainbird to handpick some of the best new jams that we probably haven't heard before. 

Have a "favorite pick" we all need to know about? 
Send us a note at info@themarketingmixtape & we'll check it out! 
One of our favorite ways to team up with musicians is by soundboarding questions, thoughts & ideas through emails! We guarantee we'll listen & respond with resources, insight or ideas.

Below is a real soundboarding exchange in case it can help inspire your music journey, too!

Musician:

I have been trying to bump up my exposure etc. I am really looking into advertising myself. I am considering price shopping for a billboard (do you think it’s worth it?). Also, I would love to ask around to different local businesses about advertising me. How would be best to go about that? What should I supply them with? Should I be offering them money? Do you have any sites or companies you use or have heard good things about for advertising? Are there any specific things I should be looking for/doing?

The Marketing Mixtape: 
Really good questions. When it comes to paid advertising (any time you invest $ for direct exposure to a specific group), it's important to know what you're looking to DO. What is your "ask" - for example, do you want: video views (#), single downloads ($), single streams (#)? This will help you determine what is actually on your advertisement, and to some extent, WHERE you advertise. 

I haven't worked with an artist on a physical billboard campaign before, but I know it'll be hard to measure the results and how effective it is (ex. how many people saw it and did the action you want them to BECAUSE they saw it). If you wanted to get a billboard and promote the fact that you have a billboard on social media, that could offer an added 'bump' for exposure online, but I'm not sure I would prioritize it, personally, over a slightly-more-direct approach on a digital platform like Facebook or YouTube, for example.

In terms of what you're looking for when it comes to a paid advertising campaign, the main thing you want to find out is "worth" - what can you expect to get from what you invest? The boring word for it is "return on investment" or "ROI" - with an advertisement, you have to know what you want first (the ASK) so you can identify the metric (usually a # number or $ dollar amount) that will help you know if you're succeeding. Example - you want to: increase video views ... your metric is: the video view count.

To do a paid advertisement well, you'll need to target the right fans based on demographic info (age, gender, location, etc.) + interest-based psychographics (ex. relevant genres, similar artists), with the right visual + text message to get their attention. This is easier to do and track online, instead of somewhere like a physical billboard... as it's hard to measure how many views came from a tangible billboard vs. an online campaign (where it's very easy to see & track the numbers). 

Long-winded, but hopefully this helps!

Seeking a quick solution, word of advice or relevant resource?
Email us at info@themarketingmixtape.com any time - we're listening.
UPCOMING EVENTS
-come hang-
4/4 - Tarrant and The Northerners
4/12 - Workshop: Crafting Emails That Get Opened 
4/25 - Driftwood at Richmond Music Hall w/Muther Goose & WKNDR
4/26 - Mitchel Evan & The Saboteurs w/ Margox
Do you have a show or event coming up in May 2019?
Send a link to 
info@themarketingmixtape.com & we'll take note! 
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